Chitika has provided some very interesting search market-related findings. According to the firm, Firefox is responsible for a significant amount of Google's share. In fact, based on the sample looked at, there were more Firefox-based Google searches than total searches from Bing or Yahoo.
It's important to note that this isn't representative of the entire search market, but it's an interesting finding that may indeed have bigger implications in that market.
"The next big shift in the search engine wars may come in 2011, when Mozilla's contract setting Google as the default browser in their popular Firefox browser comes to an end," says Chitika's Daniel Ruby. "Based on a sample of over 14 million impressions across the Chitika advertising network, Firefox currently holds the keys to 9.17% of the search market – more than any one company except Google itself."
Of course Bing and Yahoo combined will account for more than Google's Firefox share. If that means anything.
"Of the sample pulled by Chitika Research for the purposes of this study, Firefox drove 23% of all traffic to the network," says Ruby. "Of Firefox's search traffic, 91.45% came from Google, and 39.87% specifically from the Firefox start page and embedded Google search bar."
He also speculates that we'll see "a massive bidding war" when Mozilla's contract with Google gets closer to the end. I guess we'll see who wants it most. Of course meanwhile, Google will be heavily pushing Chrome, trying to get some of those Firefox users themselves into their own browser.
Thursday, August 5, 2010
Facebook Seeks Head Of Games Partnerships
The rate at which Facebook seals game-related deals may soon increase. The social network's current gaming partners may soon grow happier, too. That's because Facebook's attempting to hire a "Head of Games Partnerships," and those will be among his (or her) top priorities.
The official job description begins, "Facebook is seeking a leader for our Strategic Partner Development team to build and manage a high performance team, develop and enhance successful partnerships and influence internal and external partners and industry stakeholders in the Gaming industry."
Some kid who uses Facebook and has devoted countless hours of his life to playing FarmVille won't cut it, either. The company wants a businessperson with a degree (preferably an MBA) and at least ten years of experience, plus all sorts of management skills.
This signals that Facebook is getting very serious about games. The job description even hints that its gaming unit will have the power to influence the whole organization, stating, "You should be as comfortable pitching and negotiating deals with partners as working cross-functionally with colleagues in Product, Engineering, Sales, Operations, Finance, Marketing, and Legal to create new social experiences that meet the strategic objectives of partners and Facebook."
It should be interesting to see who Facebook finds to fill this role. And how quickly Facebook fills it, since that could reveal more about how much the company values gaming.
The official job description begins, "Facebook is seeking a leader for our Strategic Partner Development team to build and manage a high performance team, develop and enhance successful partnerships and influence internal and external partners and industry stakeholders in the Gaming industry."
Some kid who uses Facebook and has devoted countless hours of his life to playing FarmVille won't cut it, either. The company wants a businessperson with a degree (preferably an MBA) and at least ten years of experience, plus all sorts of management skills.
This signals that Facebook is getting very serious about games. The job description even hints that its gaming unit will have the power to influence the whole organization, stating, "You should be as comfortable pitching and negotiating deals with partners as working cross-functionally with colleagues in Product, Engineering, Sales, Operations, Finance, Marketing, and Legal to create new social experiences that meet the strategic objectives of partners and Facebook."
It should be interesting to see who Facebook finds to fill this role. And how quickly Facebook fills it, since that could reveal more about how much the company values gaming.
Friday, July 9, 2010
Facebook Chat in New Window Shiretoko
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Lately I heard by friend Rohit complaining about the Facebook Chatbox opening in a new window in Firefox3.5.1(Shiretoko) in Jaunty Jackalope (which was previously working on 3.0.11).
Facebook Introduces New Privacy Settings
Facebook has introduced new privacy settings aimed at making it easier for users to have more control over their personal information and what they share.
[Why] You Should Adopt HTML5?
HTML5 continues to grow and gain adoption across the web, as many marketers have discovered the advantage of HTML5 to extend video to a wide range of platforms (as mentioned in my April 22 post, Are You Ready for the New iPad Era with HTML5?). According to TechCrunch, nearly two-thirds of web video is already encoded for HTML5. As HTML5 keeps evolving, many limitations continue to be overcome. One of HTML5’s biggest benefits for marketers is its native video support. HTML5 videos can be built directly into supporting browsers, which enables publishers to deliver full-motion, high-quality video faster. There are also direct video SEO benefits.
HTML5 improves search engines’ understanding of the structure and content of a video and provides greater accessibility. HTML tags like the “section” tag, which enables marketers to explain the topic of page sections, and the “nav” tag, by which a mobile device browser can make a link, help search engines more accurately categorize content and links.
Similarly, simple browser coding makes HTML5 videos more searchable and indexable. At the Google I/O conference on May 19, Google announced it was joining with other web companies in launching webM, an open web media format project, and open-sourced VP8, a high-quality, web-optimized video codec the company will contribute to the project under a royalty-free license.
According to webM, VP8 delivers high-quality video while efficiently adapting to the varying processing and bandwidth conditions found on today’s broad range of web-connected devices. VP8’s efficient bandwidth usage aims to deliver lower servicing costs for content publishers and high-quality video for end users. The codec’s relative simplicity makes it easy to integrate into existing environments and requires less manual tuning to produce high-quality results. These existing attributes and the rapid innovation expected through the open development process make VP8 well suited for the unique requirements of video on the web. With VP8 and other codecs that can be supported by an HTML5 player, marketers can assure their content will be viewable on virtually any platform, from iPads to Smartphone devices to web browsers.
So why should marketers embrace HTML5? A better question might be “why shouldn’t they?” given the many benefits offered by embracing the technology. Let’s consider a couple of advantages demonstrated during the Google I/O conference by Sports Illustrated editor Terry McDonell.
McDonell unveiled a magazine application in development that featured HTML5 video running within a frame of text. The visual capabilities alone are impressive, but the Sports Illustrated project also demonstrates how HTML5 enables more web-friendly graphics and greater interactivity. The video also illustrates how HTML5 video ads can provide a more dynamic user experience.
As McDonell says, “the advertising can be so good in this context that it can become content itself. It can help you evaluate products and when you’ve made your decision, it can help you find the place to buy them,” as seen with the WonderFlex L300. Rich video runs seamlessly with text, which broadens the possibilities for the creativity of “print” ads, combined with the accountability of online media. The format of HTML5 provides instantaneous playback on all-access video and low power consumption, while drag-and-drop capabilities enable users to customize their experience. The search capabilities showcased within the Sports Illustrated video also give users more access to videos from multiple sources.
To effectively move toward implementing HTML5, marketers should determine whether their videos are ready for the platform and choose the appropriate codec. Google has built enough momentum for VP8 by simultaneously announcing support in most browsers and by most companies that the format can’t be ignored. Marketers should also be sure to design videos with enhanced content in mind. Using the appropriate tags ensure that videos get properly indexed and stay searchable. Tying in all relevant content to the video subject matter, like related articles or photos, will help make the video content more interactive and customizable, as seen in the Sports Illustrated video. Enabling social media capabilities will also allow users to share content, thereby further exposing the content to more users and additional screens. Of course, it’s also important to keep in mind some standard SEO video best practices like including optimized text, page titles and descriptions in any HTML5 video object.
Considering the growing prevalence of HTML5 and the accessibility it provides, it’s important for marketers to adapt to this evolving video format and take advantage of the new capabilities in order to keep up with competitors and stay visible with their audience. By serving consumers at every possible touchpoint through the adoption of HTML5, marketers can ensure that they stay accessible and engage consumers on every available screen.
HTML5 improves search engines’ understanding of the structure and content of a video and provides greater accessibility. HTML tags like the “section” tag, which enables marketers to explain the topic of page sections, and the “nav” tag, by which a mobile device browser can make a link, help search engines more accurately categorize content and links.
Similarly, simple browser coding makes HTML5 videos more searchable and indexable. At the Google I/O conference on May 19, Google announced it was joining with other web companies in launching webM, an open web media format project, and open-sourced VP8, a high-quality, web-optimized video codec the company will contribute to the project under a royalty-free license.
According to webM, VP8 delivers high-quality video while efficiently adapting to the varying processing and bandwidth conditions found on today’s broad range of web-connected devices. VP8’s efficient bandwidth usage aims to deliver lower servicing costs for content publishers and high-quality video for end users. The codec’s relative simplicity makes it easy to integrate into existing environments and requires less manual tuning to produce high-quality results. These existing attributes and the rapid innovation expected through the open development process make VP8 well suited for the unique requirements of video on the web. With VP8 and other codecs that can be supported by an HTML5 player, marketers can assure their content will be viewable on virtually any platform, from iPads to Smartphone devices to web browsers.
So why should marketers embrace HTML5? A better question might be “why shouldn’t they?” given the many benefits offered by embracing the technology. Let’s consider a couple of advantages demonstrated during the Google I/O conference by Sports Illustrated editor Terry McDonell.
McDonell unveiled a magazine application in development that featured HTML5 video running within a frame of text. The visual capabilities alone are impressive, but the Sports Illustrated project also demonstrates how HTML5 enables more web-friendly graphics and greater interactivity. The video also illustrates how HTML5 video ads can provide a more dynamic user experience.
As McDonell says, “the advertising can be so good in this context that it can become content itself. It can help you evaluate products and when you’ve made your decision, it can help you find the place to buy them,” as seen with the WonderFlex L300. Rich video runs seamlessly with text, which broadens the possibilities for the creativity of “print” ads, combined with the accountability of online media. The format of HTML5 provides instantaneous playback on all-access video and low power consumption, while drag-and-drop capabilities enable users to customize their experience. The search capabilities showcased within the Sports Illustrated video also give users more access to videos from multiple sources.
To effectively move toward implementing HTML5, marketers should determine whether their videos are ready for the platform and choose the appropriate codec. Google has built enough momentum for VP8 by simultaneously announcing support in most browsers and by most companies that the format can’t be ignored. Marketers should also be sure to design videos with enhanced content in mind. Using the appropriate tags ensure that videos get properly indexed and stay searchable. Tying in all relevant content to the video subject matter, like related articles or photos, will help make the video content more interactive and customizable, as seen in the Sports Illustrated video. Enabling social media capabilities will also allow users to share content, thereby further exposing the content to more users and additional screens. Of course, it’s also important to keep in mind some standard SEO video best practices like including optimized text, page titles and descriptions in any HTML5 video object.
Considering the growing prevalence of HTML5 and the accessibility it provides, it’s important for marketers to adapt to this evolving video format and take advantage of the new capabilities in order to keep up with competitors and stay visible with their audience. By serving consumers at every possible touchpoint through the adoption of HTML5, marketers can ensure that they stay accessible and engage consumers on every available screen.
SLC Result Published
SLC 2066/67 result published and you can directly download from this site..Because i have already downloaded from the site.
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